7. Somehow writing initiates the transformation from idea
to reality. (P 21)

8. The written word produces a contract with yourself that
results in immediate action. (P 21)

9. Writing allows others to participate in your dream and
give you feedback (P 21)

10. Because your coach, consultant, business builder
strategist, friend, relative tells you that one of the
top reasons businesses fail is a lack of planning! That's why!